Responsibilities:
A Day In the Life of a Public Relations Intern...
Support domestic and international PR efforts that target a variety of media outlets including print, online, and broadcast. Responsibilities include, but are not limited to:
- Answer media inquiries and assist with managing media relationships
- Maintain media contact and project databases
- Create and maintain coverage and project reports
- Maintain news media website and press materials archive
- Manage news photography library
- Develop press event materials (i.e. media invitations, itineraries, collateral)
- Develop story angles and media pitches
- Write news releases, fact sheets, and other media materials
- Produce photos for editorial and social use and develop news-style photo captions
- Produce video content for broadcast and online channels
- Assist with planning and executing media and press events
- Coordinate media visits
- Provide general administrative support
- Assist with special projects as needed
Basic Qualifications:
Proficiency with Associated Press writing style
Previous roles in Journalism, Public Relations, and Media Relations or similar with experience in writing/reporting and project management
Proven research skills and an understanding of how the news media works
Demonstrated ability to prioritize and balance multiple tasks and projects
Proven ability to clearly and succinctly communicate ideas both verbally and visually
Proven self-starter with demonstrated initiative and the ability to work independently
Strong partnering and relationship skills needed to excel within a team environment
Motivated, positive attitude and a passion for communication
Proficiency in Microsoft Office and Adobe Photoshop
SBA 
